Invisible Creations was born from a desire to design products that don't define us by our age.
Older people have been poorly served for too long with products that are stigmatising, clinical and downright ugly. We're here to end it.
Our aim is to completely disrupt a market that fosters negative stereotypes and makes people feel vulnerable.
Invisible Creations is a new social business start up founded to design for dignity, to produce products that are inclusive and aid mobility.
Invisible Creations are producing attractive, dual-purpose and discreet adaptations, strategically places around the home to help reduce decline in health and make daily living even easier. The key driver is prevention; they will be installed into homes as early as possible to enable people to use them as their needs change.
By adopting this approach, Invisible Creations aims to delay the need for formal care, reduce the financial burden on the NHS and help housing associations improve tenancy sustainment.
It's important to note that none of this would have been possible without our fantastic pioneers – housing associations that have been supporting us to turn our idea into a reality.
Huge thanks go to North Star, Karbon and Johnnie Johnson, who have continued to champion our idea, and subsequently supported us to keep going.